Straight answers.
The questions dealers ask us first. If yours isn't here, email [email protected].
Does it replace my DMS?
No. OmegAi sits on top of your DMS and reads from it. Nothing is written back to the DMS without your approval, and your DMS stays the system of record. The same is true of Auto Trader.
Which DMS and Auto Trader setups does it work with?
We read from the main UK dealer management systems via their own export or API, and from Auto Trader via your own account and its API. We confirm your specific setup before a pilot starts. If yours needs a new connector, we'll tell you and give you a timescale rather than guess.
Who sees my data?
You and the people you nominate. OmegAi staff access is limited to support, is logged, and only happens with your agreement. Your data is never pooled with other dealers' — including our own dealership's.
Where is the data stored?
On UK-hosted servers, in a separate environment for each dealer, encrypted at rest and in transit. No customer data leaves the UK. Where an agent uses a language model, personal details are stripped or masked first.
What happens if Auto Trader change their rules or API?
We maintain the connections as part of the subscription. If Auto Trader or your DMS changes something, fixing the connector is our job, not yours and not an extra charge. We run the same connectors for our own dealership, so we tend to find out quickly.
How long does it take to set up?
Days, not months. A typical pilot connects in the first week, runs in shadow mode (recommend only) for another week or so, and then goes live agent by agent. Tuning the rules to your business continues for several weeks after that. See how it works.
Do I need IT staff?
No. You need someone who can grant read access to your DMS and Auto Trader, and a manager who will tell us when an agent gets something wrong. We do the rest.
Can I pick just one tool?
Yes. Most dealers start with one or two — usually Pricing Command, the Spares Invoice Reader or Admin Control. The head agent and nightly review come with whatever you choose. You can add more later.
What does it cost to run?
We price per site after a demo, as a setup fee plus a monthly subscription, with a 30-day exit and no long contract. For context, the whole stack costs our own dealership an average of £2,400 a month to run — about one minimum-wage salary. See pricing.
Can my staff turn an agent off?
Yes. Any manager can pause any agent in one tap. It stops, tells the head agent it has been paused, and waits. You can also set, per agent, which actions need a person to approve them and which can run on their own.
What about GDPR?
You remain the data controller. OmegAi (a trading name; company registration to follow) is your processor under a written agreement. The agents work on data you already hold lawfully. Call and desk transcription only runs where the consent notice is already in place. Retention follows your own policy. On exit, your data is exported to you and then deleted.
Is it a chatbot?
No. You can ask the head agent questions and get answers, but the agents do work: they price cars, read invoices, fix adverts, chase documents, order tyres and report on it. A chatbot waits to be asked. These don't.
How is this different to Auto Trader Retail Check or a normal DMS report?
Retail Check tells you where a car sits against the market when you look at it. A DMS report tells you what happened last month. An OmegAi agent looks at every car, every day, decides what to do about it, explains why, and learns from what happened next. Reports show you the work. Agents do it.
What if it makes a mistake?
It will, sometimes, especially early on. That's why every agent starts in shadow mode, why bigger actions need sign-off, and why every decision is logged with its reason. Our results page includes what went wrong for us first time.
Are you going to sell my data or use it to train something for other dealers?
No. Your data is used to run your agents. It is not sold, shared, or used to improve anyone else's.
Still got a question?
A 30-minute screen-share. No slides. We'll tell you straight if it isn't a fit.