AI for your kind of dealership.
A 60-car independent, a 1,000-car supermarket, a regional group and a national franchised group all have the same problems in different sizes: pricing, adverts, parts, prep, paperwork. They don't need the same agents in the same order. Here's what we'd suggest for each, and honestly, why.
AI for independent car dealers.
You know every car on the pitch. You also price, buy, advertise and chase paperwork yourself, usually after the customers have gone home. The agents take the repetitive part of that off you, and leave you the judgement.
Your DMS, your Auto Trader account, your people. Nothing is replaced. The agents read from what you already run and ask before they write. There's no IT person needed, because there's nothing to install.
Start with these
- Pricing Command — every car checked against live competitor adverts for the same spec, age and mileage, every night. Hold, raise or cut, with the reason. You sign off until you trust it.
- Admin Control — adverts checked against the DMS record and manufacturer spec, service history found and added, documents on sold cars chased. The work that never gets done on a busy Saturday.
- Spares Invoice Reader — even a small workshop buys a lot of parts. Every invoice line read and compared with what you paid last time. Drafts the credit request; never sends it.
- Buying Agent — later, once there's sales history to learn from: a nightly brief of what to buy, written from what actually sold and made the margin.
Honest expectation: a small stock moves faster, so you'll see the pricing effect sooner than a big site would, but the absolute numbers are smaller. Our +48% stock turn and 48% lower spares bill are our own dealership's figures across 4 sites, not a forecast for a single site.
The first month
- Day oneConnected, read-only. Your stock list and adverts are read. You carry on exactly as before.
- Week oneShadow mode. Each morning you see what the agent would have done and why. You tell us where it's wrong. That's the most useful week.
- Weeks two–threeSmall moves go live. Routine price moves within limits you set, and routine advert fixes, run themselves. Bigger ones still ask.
- Month oneRules tuned to you. The nightly loop has learned from a month of your overrides. Add the Spares Reader if you haven't already.
Forty cars get priced properly and the rest get a guess, because there's one of you and the customers come first.
AI for car supermarkets.
Volume hides things. A few pounds lost on each of 800 cars, a day lost in prep on each of 200 arrivals, and nobody notices because the total still looks fine. This is the shape of business OmegAi was built in.
Your DMS, your Auto Trader account, your buyers and your prep team. The agents make the daily list and do the chasing. Your people make the calls that matter, and can switch any automatic action back to "ask me".
Start with these
- Pricing Command + Hot Stock — the whole stock re-priced daily against the live market. The buying brief rebuilt every night from what's turning and what's stuck.
- Car MRI · Prep & Appraisal — every arrival scanned in about five seconds, a plain-English condition report, parts ordered before the keys are hung up. Prep tracked to the hour.
- Click & Collect and Finance Desk — online orders and finance proposals tracked from click to keys. Deposits and documents chased automatically.
- Vehicle Fetch — the right car at the door, timed, on a site where finding it is half the job.
Our own dealership runs around 1,900 cars across 4 sites this way. In one month the boards tracked 170 live online orders, 1,290 finance proposals and 1,879 parts invoices. Those are our own dealership's numbers. Yours will depend on your stock and your suppliers.
The first month
- Day oneStock, adverts and prep status connected. The agents start watching every car and every competitor advert.
- Week onePricing in shadow, prep tracked live. You see the daily hold/raise/cut list and where every car is sitting in prep.
- Weeks two–threePricing live within your limits. Car MRI ordering parts to your rules. Click & collect chased without a human.
- Month oneSecond site, if you have one. Same rules, local limits. Group reporting to the owner starts.
Prep is the bottleneck, pricing is a Monday job, and the online orders live in three inboxes.
AI for regional dealer groups.
Every site does it slightly differently, and you only find out which way was wrong at month end. The agents give every site manager the same facts, in the same form, every morning, and give you one view over the top.
Your DMS at every site, your franchise systems, your Auto Trader accounts and your site managers. The agents don't replace a general manager. They make sure each one is looking at the same facts, and they report upwards so you don't have to chase.
Start with these
- Manager Agents — one agent per department, per site, reporting upwards. The same question gets the same answer everywhere, and the dealer principal gets one morning summary.
- Pricing Command — one pricing policy applied across sites, with local limits where you want them, and a record of every move and who approved it.
- Spares Invoice Reader — every site's parts invoices read against one price history. Between-site differences are usually the first thing it surfaces.
- Transport — moves between sites planned into sensible runs, tendered to your approved hauliers, tracked and inspected on arrival against the Car MRI scan from departure.
At our own dealership one Spares Reader covers 4 sites and one head agent sits over 26 live agent apps. For a mixed franchised and used group, we'd expect to start with used stock and parts, where the rules are yours to set.
The first month
- Day oneOne pilot site connected. Read-only. The rest of the group is untouched.
- Week oneShadow mode on the pilot site. The site manager and a group champion review the daily list together and tell us what's wrong.
- Weeks two–threeLive on the pilot site. Within limits. Second site connecting in the background.
- Month oneGroup reporting starts. Dealer principal gets one view. Sites are added as the pilot earns it, not all at once.
Three DMS habits, five pricing opinions, and a month-end pack that tells you what happened four weeks ago.
AI for franchised dealer groups.
You have the data, the reports and the people. What you don't have is anyone acting on all of it, every night, at every site. The agents are that layer: they read what you already collect and do the routine work, inside rules you set and inside your own environment.
Your DMS, manufacturer systems, Auto Trader accounts, buyers and site teams. A dedicated environment, UK-hosted, never pooled with anyone else's data, including ours. Your own security review and data-processing terms before anything connects.
Start with these
- Spares Invoice Reader — at group parts volumes, reading every line is where the money is. Duplicates, missed credits and price creep flagged; credit requests drafted for your parts managers. It sends nothing itself.
- Manager Agents — a consistent operating layer over sites that run different brands, DMS versions and habits. Each department's agent reports upwards.
- Buying Agent — a nightly used-car brief per site, fed to head-office buyers, within limits you set. What it saw, what it suggests, what it passed on.
- Call Coach — every sales call scored the same way at every site, under the call-recording notice you already give, with a coaching note the same day. Transcripts stay in your environment.
Our own whole stack costs about £2,400 a month to run for 4 sites. Group pricing is set per site after a demo and your security review. We'd rather quote one honest number than three tidy ones.
The first month
- Day oneSecurity review and data terms agreed. One or two pilot sites chosen with your IT and compliance teams.
- Week onePilot sites connected, read-only. Dedicated environment. Shadow mode with your named contact.
- Weeks two–threeLive on pilot sites within limits. Every decision logged with its reason, for your audit as much as ours.
- Month oneRoll-out plan agreed. Quarterly on-site review booked. Nothing else in the group has changed.
Plenty of reporting, plenty of process, and the routine work still done by hand at every site because nobody owns "every night".
Three things that don't change with size.
No writes to the DMS without approval. When an agent wants to change a price, a status or an advert, it asks. You can switch a routine action to automatic once you trust it, and switch it back.
No customer data leaves the UK. UK-hosted, encrypted at rest and in transit. Where an agent uses a language model, personal details are stripped or masked first.
No pooling. Every dealer runs in their own separate environment. Your stock, prices, customers and rules are never mixed with anyone else's, including our own dealership's.
- DMS read access or a regular export — stock, sales history, workshop jobs.
- Auto Trader account admin — to read adverts and performance data via your own account.
- A champion on site — a manager who'll look at the daily list and tell us when an agent is wrong.
- A parts invoice feed — PDFs by email, a scan, or a supplier export.
- An IT team. Granting read access is the technical bit. We do the rest.
- A new DMS. Yours stays the system of record. So does Auto Trader.
- A long contract. Setup fee plus a monthly subscription, 30-day exit.
- New habits from the team. The nudges arrive where people already look.
Want to put your own numbers in first? Try the estimator on the homepage →
See it running on a dealership like yours.
A 30-minute screen-share, no slides. Tell us which of the four you are and we'll show you the agents that matter for you first.